Launch Campaign

What makes traveling by train so glamorous? It's the conversations you overhear in the dining car. A river cruise can bring you to the most exotic places while you truly enjoy the journey getting there, and the air along the water in Portofino has a certain smell to it that you only know if you've been there. We wanted to tell those stories to inspire our sophisticated travelers to come along for the journey in the first ever launch campaign to introduce all of the beloved, classic properties under their new name.

Visually, I worked closely with Alistair to create a distinct photography style that was ownable and timeless.

Writer: Michael Ward
Creative Director: Lynn Kokorsky
Photographer: Alistair Taylor-Young

designer/art director